Dove Only Salon
To break perceptions reagrding “cheap” beauty products and promote Dove’s category superiority we created a unique salon like experience for women, with a real difference. We invited women to experience a real salon like experience at home and unknown to them, the treatment only involved one product...Dove’s Beauty Bar.
The news spread quickly on social media and we took the Dove Salon on the road to give as many women in the UAE a chance to experience the difference for themselves.
- Over 1,500,000 YouTube views
- Over 1,600,000 Facebook interactions
- 13% increase in market sales
- Each location was fully booked withitn 2 hours