Reimagine Zahra's World

1 x Shortlist - Cannes Lions 2017

UNHCR wanted to overcome donor's apathy and reframe the portrayal of refugees in the media. To launch a successful fundraising campaign, we needed a way to overcome the apathy and reframe the portrayal of refugees in the media.

We turned to Reddit. The Reddit community is famous for its Photoshop battles. Millions of Redditors use their creativity and Photoshop skills to change the context of an original image. This time, we asked the community to embark on a one-of-its-kind Photoshop battle.