RTA Smart City S'hail

1 x Bronze Media - Dubai Lynx 2018

S’hail has reached over 100k downloads in less than 3 months. It became the Nº1 transportation app in Dubai, helping people find a smarter way through the city. This culminated in a 10% reduction in average commuting time. Sheikh Hamdan proudly introduced S’hail to the world during GITEX as part of Dubai’s smarter city agenda.

Historically, when communicating an app, a digital push is what gets the numbers. We didn’t just want numbers. We wanted to bring our benefit to life in context. That context seemed to be in the offline world. We used the out of home touchpoints to deliver the call to action where people experienced the pain-points of commuting the most.